A Letter from the Founder
Dear Friends and Partners,
The skilled trades are the backbone of our communities, yet they face immense challenges—an aging workforce, labour shortages, and a lack of awareness about the opportunities these careers provide. I am deeply concerned about the future of these vital jobs, which is why I’ve committed myself to be part of the solution.
Through Swift Ops, my mission is simple: to inform and empower. I want every tradesperson and business to feel supported, equipped with the tools they need to succeed, and confident in the value they bring to the world. My goal is to change the narrative around the trades by helping others see what I feel so strongly—that these roles deserve recognition, investment, and a clear pathway forward.
This work isn’t just about solving problems; it’s about creating opportunities and ensuring the trades thrive for generations to come. I’m here to connect, support, and inspire as many people as possible to join in this mission.
Thank you for being part of this journey. Together, we can make a difference.
With appreciation,
Morgan Swift
Founder & CEO, Swift Ops